On this episode of the Rent It Out Podcast, Cal sits down with Nikki, who shares how she’s growing a tote rental business, not through ads or cold outreach, but through simple, consistent networking.

After years as a stay-at-home mom, Nikki found herself stepping into unfamiliar territory: meeting new people, attending events, and building connections from scratch. What started as a small effort to support their business quickly turned into a powerful customer acquisition strategy.

Instead of pitching or selling, Nikki focuses on building real relationships and those relationships are turning into rentals, referrals, and long-term opportunities.

If you’ve ever struggled with finding customers or felt uncomfortable selling, this episode will give you a practical, approachable path forward.

In this episode:

• How Nikki went from “knowing no one” to building a strong network
• Why networking works better than selling for service-based rentals
• The exact follow-up system she uses after meeting people
• How realtors are becoming a key referral source
• What to say (and not say) when talking about your business
• Why relationship-building beats hard sales every time
• How to get started networking, even if you’re uncomfortable

Resources Mentioned:

• Local networking groups and events
• Realtor partnerships
• Small Business Development Centers

Find Out More
Totes on Loan
Totes Rental Business Owners