76. Nike’s Backlash + What Counts as Real Recovery? copertina

76. Nike’s Backlash + What Counts as Real Recovery?

76. Nike’s Backlash + What Counts as Real Recovery?

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In episode 76 of “Lifting, Running, and Living,” Kelly and JK share updates and discuss two topics: Nike’s marketing backlash and recovery versus active recovery. Kelly reviews the “Brick” and mentions an upcoming work trip to Chicago and debates whether to bring the Brick. JK shares an “April Unplugged” community challenge to eat at least one screen-free meal daily and describes a 14-day dopamine detox aimed at reducing consumption and improving content creation. They then cover Nike’s Boston Marathon-adjacent “Runners welcome, walkers tolerated” sign and similar UK messaging, and finally debate what truly qualifies as active recovery, emphasizing scheduled rest and avoiding “active recovery” as an excuse to skip real days off.


00:00 Welcome and agenda

01:07 Brick phone blocker explained

05:00 Chicago work trip plans

12:15 April Unplugged challenge

15:55 Dopamine detox for creators

20:25 Quick extra update niece birthday

21:26 Nike Boston sign backlash

27:34 Is Nike shifting its culture

30:15 Nike Runner Image Shift

32:00 Nike Controversy History

37:14 Parkrun Billboard Backlash

38:49 Defining Active Recovery

41:40 Rest Day Versus Movement

44:31 Strava And Rest Guilt

50:26 Scheduling Recharge Days

55:54 Earn Your Rest Mindset

01:00:05 Kids Never Stop Playing

01:04:06 Wrap Up And Contact


Follow the podcast at ⁠⁠⁠@liftingrunninglivingpod⁠⁠⁠

Email us at ⁠⁠⁠liftingrunninglivingpod@gmail.com⁠⁠⁠

Follow JK at ⁠⁠@coachjkmcleod⁠⁠

Follow Kelly at ⁠⁠⁠@runningklutz ⁠

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