76. Nike’s Backlash + What Counts as Real Recovery?
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In episode 76 of “Lifting, Running, and Living,” Kelly and JK share updates and discuss two topics: Nike’s marketing backlash and recovery versus active recovery. Kelly reviews the “Brick” and mentions an upcoming work trip to Chicago and debates whether to bring the Brick. JK shares an “April Unplugged” community challenge to eat at least one screen-free meal daily and describes a 14-day dopamine detox aimed at reducing consumption and improving content creation. They then cover Nike’s Boston Marathon-adjacent “Runners welcome, walkers tolerated” sign and similar UK messaging, and finally debate what truly qualifies as active recovery, emphasizing scheduled rest and avoiding “active recovery” as an excuse to skip real days off.
00:00 Welcome and agenda
01:07 Brick phone blocker explained
05:00 Chicago work trip plans
12:15 April Unplugged challenge
15:55 Dopamine detox for creators
20:25 Quick extra update niece birthday
21:26 Nike Boston sign backlash
27:34 Is Nike shifting its culture
30:15 Nike Runner Image Shift
32:00 Nike Controversy History
37:14 Parkrun Billboard Backlash
38:49 Defining Active Recovery
41:40 Rest Day Versus Movement
44:31 Strava And Rest Guilt
50:26 Scheduling Recharge Days
55:54 Earn Your Rest Mindset
01:00:05 Kids Never Stop Playing
01:04:06 Wrap Up And Contact
Follow the podcast at @liftingrunninglivingpod
Email us at liftingrunninglivingpod@gmail.com
Follow JK at @coachjkmcleod
Follow Kelly at @runningklutz