Today, Jon and Becky sit down with Analía Weber, Development Director at The Family Center / La Familia, to explore a bold paradigm shift for the nonprofit sector. One that begins with how we speak about ourselves.

Analia’s journey into fundraising didn’t follow a traditional path. A lifelong dancer and arts leader, she pivoted careers at 39 and stepped into nonprofit development with heart, courage, and a willingness to begin again. Now, less than four years later, she’s not only the Director of Development for a thriving, holistic family support organization — she’s chairing a regional nonprofit sector partnership and advocating for a 10-year movement to reposition nonprofits as trusted experts and essential community leaders.

In this episode, you’ll hear:

• Why the language we use about “donors,” “nonprofits,” and “doing more with less” shapes power dynamics
• How nonprofits can shift from being seen as supplemental to being recognized as experts at the decision-making table
• The mindset of begin again — and why failure is part of the work
• How La Familia funds the whole family through holistic, community-centered design
• A dance-inspired framework for leadership: show up, pay attention, tell the truth, and don’t get attached to the results

If you’re a nonprofit leader navigating uncertainty, funding shifts, or systemic barriers, this episode is your reminder: you don’t have to have it all figured out. You get to begin again. And the sector’s transformation starts with us.

Episode Highlights:

• From dancer to development leader (2:46)​
• Finding La Familia and community (4:05)​
• Inside La Familia’s holistic mission (7:49)​
• Funding the whole family (10:15)​
• Fundraising with dignity and new language (12:20)​
• A 10-year paradigm shift for the sector (16:01)​
• “Begin again” as a leadership mindset (19:25)​
• Analia’s Story of Philanthropy (26:00)
• Analia’s One Good Thing: Compositional improvisation for everyday choices (26:34)

Episode Shownotes: www.weareforgood.com/episode/685

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