Running a webinar on cold traffic means you pay for every single person in that room.

Every one of them.

So if you run one live session and hope it pays for itself, it’s easy to lose money.

And plenty of people do, then decide webinars just aren’t for them.

But the money isn’t in the live session itself. It’s in what happens around it….

Such as: getting more people to show up and following up with the ones who didn’t.

That’s how one of our clients’ encore webinars OUTSOLD his main event.

Yes, the replay, mostly for the people who didn’t show up the first time, made more than the live one.

In this episode, you’ll learn:

• Why SHOW-UP RATE is the highest leverage step on cold traffic (moving it from 20% to 30% cuts your cost per attendee by a third)
• The 5 levers we use to get more registrants into the room, starting with 3 simple texts that took one client from 11% to 19%
• Why the no-shows are the group most agencies write off, and how to follow up with them
• How to find your IDEAL CUSTOMER by looking at your best buyers, so you don’t pay for cheap leads who never invest
• Why you don’t need an audience to run a webinar, and how running one regularly builds a list over time

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com