#61 Enrolment Deadlines That Work: Using Scarcity to Get Parents to Enrol Now copertina

#61 Enrolment Deadlines That Work: Using Scarcity to Get Parents to Enrol Now

#61 Enrolment Deadlines That Work: Using Scarcity to Get Parents to Enrol Now

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What if the biggest leak in your enrolment funnel has nothing to do with getting new leads, but with parents who loved what they saw and then just… drifted off?

Most tuition centre owners assume a quiet month means marketing isn't bringing in enough people. But more often than not, plenty of interested parents are just sitting in a holding pattern between "definitely" and "someday," simply because nothing is asking them to decide today.

In this episode, Terence Tam shares how to set up an honest enrolment deadline that gets undecided parents moving without resorting to fake countdown timers or pushy sales tricks that burn trust.

Here's what you'll learn:

  • Why warm leads freeze in the middle of your funnel (and how life getting in the way turns "someday" into "never")
  • The 3 types of genuine enrolment deadlines
  • The "Boy Who Cried Last Chance" trap
  • How to weave your deadline across email sequences, direct WhatsApp/SMS, and live presentations so it actually gets seen
  • Where the deadline sits in the bigger picture to close the loop on undecided prospects

📖 Read the "3 Winning Tuition Centre Enrolment Deadline Tips" Article: https://www.radical-marketing.com/tuition-centre-enrolment-deadline/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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