As a prolific business author and speaker (having delivered over 2,000 presentations in 36 countries) who is a member of both the Professional Speakers Hall of Fame and the Sales & Marketing Hall of Fame, Scott McKain is also an "associations guy."

He joins the Six Degrees of Associations Podcast this week, presented by Big Red M, to discuss what works and what doesn’t in today’s world of associations and business, along with reflections on what he’s learned in his decorated career that’s included writing some of the best business books of the past few decades.You can check out all of Scott’s books referenced in today’s episode here: https://scottmckain.com/bestselling-business-books/ As Scott discusses with our host, Lucas McCann, we can all learn from the traditional three-act story arc when solving the challenges of our members, as Scott elaborates in this interview (which reminds us to stop skipping Act 2)!Scott also brings to our attention his passion for seeking "reverse mentorships," where someone much younger mentors you on how they see the world. This can lead to better connections, understanding, and a greater overall culture to be a part of, regardless of the mission of your workplace. In addition to his writing and speaking, he currently serves as "Corporate Educator in Residence" at High Point University.

Visit Scott McKain's Website: https://scottmckain.com/Learn more about Big Red M: https://bigredm.com/

A calm, measured approach to dealing with the avalanche of change that keeps hitting us all these days is a top priority and listeners of the 6 Degrees of Associations Podcast this week, as presented by Big Red M and hosted by Lucas McCann, are in for a treat.

Randy Pennington, author of Results Rule and a longtime friend and consultant to the association community, is our guest for an episode aimed at anyone facing the challenges of leadership, mental and emotional wellness, and the anxiety of how and when to respond to change. Randy is the CEO and founder of the Pennington Performance Group. The bottom line from Randy is that change is hard, but ultimately how you choose to respond to it…ends up defining you.

• You can learn more about Big Red M here: https://bigredm.com/
• Learn more about the Pennington Performance Group here: https://www.penningtongroup.com/
• See Results Rule on Amazon: https://www.amazon.com/Results-Rule-Build-Culture-Competition/dp/0471782742

What goes into a great personal brand, along with the reputation that may follow you throughout your entire career, is the same thing that makes someone a great salesperson: delivering on your word. And being consistent. It really is that simple. For someone with an illustrious career in and around the association world, our guest this week on the Six Degrees of Association Podcast, presented by Big Red M, David DuBois, has been a pioneer in building a brand in our industry. Relationships, an emphasis on building friendships over business, authenticity, and emotional intelligence are the timeless hallmarks of David’s personal brand, and he discusses this at length in his fantastic conversation with host Lucas McCann. He retired as President and CEO of the International Association of Exhibitions and Events® (IAEE) at the end of 2023 and has been the head of DuBois Group, LLC, ever since. (Special shout-out to our friend David Grindle for nominating David DuBois as a guest!)

More about David: https://www.linkedin.com/in/david-dubois-956bb2352/

Learn more about Big Red M: https://www.bigredm.com/