593: NPD opportunities in functional nutrition
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593: NPD opportunities in functional nutrition
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Can dehydrated vegetable scraps become the base for functional granola? And why do so many functional drinks fail at the most basic level - taste?
In this episode of the Food Matters Live podcast, recorded at our Dublin event, industry innovators reveal the missed opportunities and emerging trends reshaping functional food development.
Our expert panel suggests there may be a critical industry blind spot: consumers don't buy prebiotics or probiotics - they buy breakfast, lunch, and dinner - yet some brands make functional foods sound clinical rather than delicious.
On emerging trends: products formulated with GLP-1 users in mind, and functional mushrooms.
The challenge? Making clean label products taste incredible while consumers increasingly pay attention to ingredient lists.