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#58 | What’s the Big Idea? [blogcast]
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#58 | What’s the Big Idea? [blogcast]
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Why the hell should anyone trust you?
That’s the question that opens Shift to TRUST, and it’s the one I’ve been trying to answer for twenty years.
As the book’s release gets closer, people keep asking what it’s about—what's the big idea. So here are five that stand out to me: why every business is in the trust business, why trust is built on evidence instead of emotion, why transparency beats mystery, why reputation travels farther than relationships, and why the ultimate goal is to move from transactions to tribe.
I hope readers are still thinking about long after they finish.
eBook pre-orders are open now:
Amazon
Apple
Print and audio on October 19th, 2026
Blog Post:
What’s the Big Idea?
Books:
Shift to TRUST
Passing Notes to Strangers
31 Easy™
Chapters: