#56 How you can reduce marketing cost by 10x | Lessons from an early exit | Saher Shodhan copertina

#56 How you can reduce marketing cost by 10x | Lessons from an early exit | Saher Shodhan

#56 How you can reduce marketing cost by 10x | Lessons from an early exit | Saher Shodhan

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I'm joined by Saher Shodhan, founder of Thera Travel, a startup that's disrupting the healthcare industry by providing patients with access to affordable and high-quality medical care abroad. With a background in marketing and growth, Saher has leveraged AI tools to drive growth and reduce marketing costs by 10x. In this conversation, we dive deep into the challenges of building a successful startup, the role of AI in healthcare, and how Thera Travel is making a difference in people's lives.Key Discussion Points:🔥 What sparked the idea for Thera Travel and how Saher identified a problem in the healthcare system🚀 How Saher used AI tools to reduce marketing costs by 10x and drive growth🤖 The role of AI in healthcare and how Thera Travel is disrupting the industry💡 The importance of understanding government data and using it to drive business decisions📈 How Saher built a successful startup from scratch, from idea to exit in four yearsTimecodes:0:00 - Introduction0:36 - The Spark Behind TheraTravel4:45 - The Journey of a Solo Founder7:06 - Using AI for Marketing and Content Creation16:09 - The Truth Behind Startup Valuations19:51 - Navigating the Challenges of AI in Business22:10 - Lessons from the Traktion Journey24:12 - Finding the Right Acquirer for Your Startup36:45 - Evolving Advertising Strategies in 202642:28 - Rethinking Team Size as a Success Metric43:18 - The Reality of Fundraising Celebrations44:52 - Learning from Failures in Startup Growth48:24 - Selling Growth Strategies to Startups51:11 - Analyzing Competitor Success in Marketing52:46 - Recommended Reading for Founders54:45 - Closing Remarks and Contact InformationImportant Links:You can reach Saher Shodhan at https://www.linkedin.com/in/sahersVishesh, your host at https://vishesh.spaceCheckout Thera Travel at http://theratravel.co.uk/P.S. If you are writing on LinkedIn https://tryjerry.com🎙️ Subscribe for more episodes!#Episode56 #VenturingWithVishesh #Startups #Entrepreneurship

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