Are you telling your story in a way that truly connects with your best customers? Most businesses try to be everything to everyone, but the real magic happens when you focus on the 20% of your audience that delivers 80% of your results.

In this episode of the Business of Story, host Park Howell welcomes Lee Schneider—founder of Red Cup Agency, award-winning podcast producer, USC professor, and veteran storyteller whose credits include Good Morning America, Dateline NBC, and documentaries for the History Channel, Court TV, and more.

What you'll learn:

• How to identify and tell the right story for your specific audience
• The three essential stories every business needs to win trust and drive action
• Practical ways to test and refine your narrative for real-world impact

Whether you're a startup founder, entrepreneur, or creative professional, you'll discover actionable storytelling techniques to help you stand out, build credibility, and grow your business.

About Lee Schneider:
Lee draws on decades of experience in media-making, screenwriting, and education to help leaders transform complex concepts into projects that get funded. He's also the creator of the Storyline Sessions masterclass and a leading voice in podcast production.

Related Episodes:

• The Writer's Journey with Christopher Vogler
• How to Build a Story Library for Your Brand
• Making Your Customer the Hero

Connect with Lee:
Get Lee's free storytelling starter kit at redcupagency.com/storybusiness