53. The Dreamy Why: Why Your Motivation Should Be Selfish
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Join my free workshop: The Problem Is Not Your Plate
📅 Tuesday, October 6, 2026 🕕 6pm Central / 7pm Eastern 💻 Live on Zoom (I'll send the replay to everyone who registers)
In the workshop, I'm going deeper into the behavior patterns and brain tools that help you change how you eat without white-knuckling it.
👉 Register here: The Problem Is Not Your Plate
Connect with me Instagram: @coachaimee.nutrition Website: framenutrition.co
"Motivation is garbage, just be disciplined." You've heard it from the fitness crowd. But that's not how behavior works. Your thoughts create your emotions, and your emotions drive your actions. That means the way you feel about eating well matters a lot.
In this episode, I explain why your brain defaults to temptation. It wants the seven cookies today and doesn't care about fat loss a few months from now. Then I share the brain tool that helps you zoom out and choose differently: the Dreamy Why.