Startup founders aren't just building products — they're building belief.
In this special crossover episode of Creating Better Products and Startup Life Live, Sabrina Mach shares five powerful lessons from her conversation with Jan Heimes, co-founder of Needle — a Berlin-based AI startup in the messy, beautiful early stages of growth.

What can enterprise product leaders learn from early-stage founders? A lot, actually.

In this episode:

• Why loving your customer (and talking to them constantly) fuels more than just product roadmaps

• Why "build, break, build" beats months of over-planning

• How pivoting fast — and quitting early — can be a sign of strength, not failure

• Why getting out of stealth mode (even before you're ready) is critical

• And the importance of being the spark that keeps your team believing

Whether you're working in a startup or a scaled enterprise, these lessons will help you stay focused, move faster, and bring fresh energy to your teams and products.

✨ Stay bold. Stay customer-obsessed. Stay believing.

Follow Creating Better Products and Startup Life Live for more insights from builders who know what it takes to turn an idea into something real.

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