You just spent three months building an offer. You mapped out every detail. You created all the materials. You wrote the perfect sales page.

And then you launched and... crickets.

Or worse—a couple people signed up out of obligation and never engaged.

Here's the thing: there were warning signs. Red flags that showed up before you invested all that time and energy.

In this episode, we're breaking down the five signs you're about to build something nobody wants—and what to do instead.

Because these aren't just random mistakes. They're patterns that show up every single time someone builds the wrong thing.

In This Episode:

1. Why "nobody's asking for it" is your biggest red flag (and how to actually listen)
2. The danger of building something just because someone else did
3. What "I can't explain who this is for" really means about your offer
4. Why building for positioning instead of transformation always backfires
5. How to test your idea before you waste months building the wrong thing

Action Steps:

1. Keep a running list of questions you're getting from your audience—look for patterns
2. Ask yourself: "Does my audience actually need this, or do I just want to build it?"
3. Get specific about who your offer is for (not "entrepreneurs"—actually specific)
4. Test before you build: run a challenge, workshop, or pilot first

Your offers should be built on validation, not guessing. And the best way to validate? Run a challenge.

👉 Join Challenge Creator Lab (FREE - starts Jan 26): https://openinapp.link/jhy0c

👉 Join coCreator Society: cocreatorsociety.com