5 Key Membership Site Metrics that you must Track and How To Calculate it - Episode #27!
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5 Key Membership Site Metrics that you must Track and How To Calculate it - Episode #27!
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I'm the co-founder of DigitalAccessPass.com (DAP) - a Membership Plugin for Wordpress.
The higher is your Average Order Value (AOV), the more revenue you earn per customer. And AOV is just one of the "4 key metrics" you need to calculate before you can even get to CLV for your one-off products.
The CLV calculation for subscription products is a bit different than one-off products. And when you run a membership site from where you offer all sorts of products, you can't apply the same formula to calculate these numbers for different types of products.
In this episode, I've broken down the CLV calculation (for one-off products and payment plans) into smaller, easy-to-understand, digestable chunks and explained each component used in the calculation in detail.
Be sure to take a listen to this episode for all the details!