5. How Placemaking and Storytelling Are Powering Orlando’s Economic Revolution

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5. How Placemaking and Storytelling Are Powering Orlando’s Economic Revolution

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In this episode of The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani sits down with Steven Pedigo, renowned urban strategist and faculty at the University of Texas at Austin, to explore what truly makes a city world-class.

From placemaking and destination branding to economic development, innovation ecosystems, and the bold Vision 2045 plan — discover how Orlando is positioning itself alongside global creative capitals like Barcelona, Tokyo, and Montreal.

You’ll hear why Orlando’s story is about more than tourism — it’s about the fusion of creativity, research, and opportunity that’s redefining the future of work, life, and community in Central Florida.

Tune in to learn:

How Orlando climbed into America’s Top 11 Best Cities ranking
The power of placemaking and why “loveability” drives economic success
What the rise of AI, entertainment, and innovation means for Orlando’s future
How collaboration between Visit Orlando, UCF, and the private sector is fueling growth
Why storytelling is the new strategy for city branding and global recognition

Connect with Steven Pedigo at:
Website: https://iamstevenpedigo.com/
IG: https://www.instagram.com/iamstevenpedigo/

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

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What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

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Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/

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