I always talk about the fact that memberships are an evolution. They're constantly changing. The membership you launch won't look the same in six months, twelve months, or five years, and most of the time those changes are small and slow.

But every now and then the change is more substantial, sometimes an entirely different topic you end up switching to. So how do you pivot in a significant way without alienating your existing members?

In this Ask Mike episode, I revisit a question from one of our live member Q&A calls to break down exactly that. If you're weighing a real change to what your membership is about, this episode is for you.

• How do you tell whether a change is a genuine pivot or an entirely different membership in disguise?
• What's the honesty test to run before you announce anything?
• When should you run two memberships side by side instead of forcing a switch?
• What do you do with the members a partial realignment leaves behind?
• Why does timing matter as much as the message itself?

If you need your membership questions answered, head over to Membership Academy to join our next live Q&A!

Key Quotes & Takeaways:

"Deep down, if you're really honest and blunt with yourself, is this just not what people signed up for?"

"If this was a brand new membership, would you actually market to these same people? Or is this an absolute departure from what they've joined for?"

"The rest of it is just communication. It really is communication."

"You can't just have them keep paying you for a thing that you're just going to switch out for something else."

You might also find useful:

• I Need To Pivot My Online Membership. Help!
• Why Membership Site Owners Need to Embrace Change
• Inside Look: Pivoting the Membership Academy
• 4 Huge Ways Membership Academy is Changing

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show.

They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.