Most people don't fail because they lack talent, strategy, or resources.
They fail because their identity is fractured — and everyone can feel it.

In this episode of The Jake Giffin Podcast, Jake sits down with Deevo Tindall, founder of The Brand Storyteller and host of The Branding Laboratory, for a deep, unfiltered conversation about identity, authenticity, and why branding collapses when it's built on performance instead of truth.

Deevo walked away from 15 years in corporate America to help founders, leaders, and creatives stop hiding behind logos, buzzwords, and marketing tactics — and start telling the truth about who they are. Together, Jake and Deevo unpack why personal identity always bleeds into business, how unresolved beliefs sabotage leadership, and why companies like Boston Market didn't just fail the market — they failed themselves.

This conversation goes far beyond branding. It touches psychology, leadership, culture, trauma, personal responsibility, and why "being authentic" isn't a strategy — it's a requirement.

In this episode, you'll hear:

• Why most branding problems are actually identity problems

• How faking it creates burnout, mistrust, and business decay

• Why culture is the real product every company sells

• How personal trauma and belief systems quietly shape leadership

• What happens when founders outgrow the identity they built their business on

• Why customers always sense misalignment — even if they can't explain it

If you're a founder, entrepreneur, leader, coach, or creator who feels stuck, exposed, or disconnected from your own work — this episode will hit close to home.

Because if something feels off… it probably is.

🌐 Website: https://thebrandstoryteller.com
🎙 Podcast: The Branding Laboratory
📸 Instagram: https://www.instagram.com/thebrandstoryteller
💼 LinkedIn: https://www.linkedin.com/in/deevotindall
🏕 Retreats: https://thealchemistretreat.com

🎙 Podcast: The Jake Giffin Podcast
📱 Social: @thejakegiffin (Instagram, YouTube, LinkedIn)
🌐 Website: https://jakegiffin.com

This isn't a branding conversation.
It's a mirror.