465: Enterprise Sales Strategy: Closing Deals in 9 Days | Briq

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465: Enterprise Sales Strategy: Closing Deals in 9 Days | Briq

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Bassem Hamdy helped scale Procore to $100M ARR, but his own startup almost failed when investors forced a pivot. After firing 200 people to regain control, he ignored the "expert" advice and returned to his original vision to build an 8-figure AI automation platform. In this episode, Bassem (CEO of Briq) reveals why "listening to the customer" often creates a Frankenstein product. Learn how he closes Enterprise deals in just 9 days using a "micro-value" strategy, why he downsized the team to increase revenue per employee, and the danger of selling to corporate Innovation Teams. 🔑 Key Lessons 🐘 The "Elephant" Trap: Why building exactly what customers ask for creates "bandages on bullet holes" instead of a scalable product. ⚡ 9-Day Enterprise Close: The "Land and Expand" strategy that bypasses long procurement cycles by selling micro-value first. 📉 The Failed Pivot: How investor pressure for "Daily Active Users" led to a forecasting tool that nearly killed the company. 🚫 Innovation Teams: Why selling to the "VP of Innovation" is a trap and how to find the real economic buyer (the CFO). 📊 Revenue Per Employee: Why he stopped measuring success by headcount (300 employees) and focused on efficiency (100 employees). 📖 Chapters Introduction & Welcome Is AI "Human Replacement" Software? The "Construction Data Cloud" Idea (And Why It Failed) Finding the Wrong ICP The "Agile" Trap: Why most product teams are actually doing Waterfall The Investor-Forced Pivot to Forecasting How to Close Enterprise Deals in 9 Days Selling on "Vision & Value" vs. Features SaaS Pricing: Moving to Tokenization & Consumption The Danger of Custom Features & Innovation Teams The "XY Problem": Digging Deeper into Requests Why Headcount is a Vanity Metric This episode is brought to you by: 💖 Gearheart → Book a free strategy session + get 20% off select services 🚀 SaaS Club Launch → Build your SaaS to $10K MRR Resources: 🎧 Full Show Notes: saasclub.io/465 🎤 Subscribe to the Podcast: saasclub.io/subscribe 💌 Get weekly 5-minute SaaS insights: saasclub.io/email 💡 Join the SaaS Club founder community: saasclub.co/plus

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