Episode Summary

It’s the final full week of the year—and maybe, like me, you’re feeling both reflective and ready for some real rest. In this more personal episode, I’m sharing how choosing presence over performance has shaped my holiday season, my home, and my business.

If you’ve felt pressure to do more in your marketing (especially during the holidays), I invite you to consider a different approach. One that’s rooted in simplicity, intention, and a foundation that actually supports the business—and life—you want to build.

You won’t find any complicated strategies here. Just a warm reflection on what it looks like to step back, strip away the extras, and focus on what matters most.

Here’s what you’ll learn in this episode:

1️⃣ Why more marketing “twinkle lights” won’t fix a practice built on shaky foundations

2️⃣ How I created more joy this season by saying no—and what that might look like in your own business

3️⃣ The difference between marketing as performance vs. marketing from a place of trust and clarity

Resources & Links Mentioned:

1. Join the Confident Copy waitlist for early access and an extra discount: walkerstrategyco.com/waitlist
2. Take the 2025 State of the Industry Survey (open through Dec 31): walkerstrategyco.com/survey
3. The Walker Strategy Co website: walkerstrategyco.com

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About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.