429. The Burnout Trap most Life Insurance Agents fall into with Jim Ruta
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Inconsistent production?
It’s not motivation — it’s visibility.
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Watch the full episode on YouTube: HERE
What’s in this episode:
If you feel like you’re working harder than ever… but not breaking through — this episode will hit home.
Hall of Fame speaker and industry legend Jim Ruta joins Michael to break down the real reason most life insurance agents burn out — and why it has nothing to do with leads, scripts, or AI.
It’s belief. It’s consistency. It’s mastering fundamentals when everyone else is chasing shortcuts.
If you’re serious about becoming an icon in your marketplace instead of just another producer, this conversation will reset your standard.
[00:00] Why Most Agents Never Become Professionals
[02:00] The Difference Between Average and Awesome
[03:00] Nobody “Needs” Life Insurance
[08:00] The Elevator Myth in Sales
[10:00] Why Agents Throw Away 9 Out of 10 Leads
[12:00] The ICON Protocol Explained
[18:00] Consistent Conversations = Consistent Results
[22:00] The Self-Canceling Mortgage Question
[26:00] Why Top Advisors Don’t “Close”
[29:00] Stop Selling — Start Solving
BOOK A DEMO– Agency Coach AI Learn More: Let's Chat The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.
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