Sam is an experienced transformational leader and adviser with 25 years experience in politics, government, policy-making, strategy, sustainability, financial services and running his own business.

Sam has undertaken some big roles in politics and Government. He was Sir Keir Starmer's Chief of Staff for the turnaround of the Labour Party and long-serving adviser to Chancellor Rt Hon Alistair Darling's during the Global Financial Crisis. Sam helped Starmer drive the political and professional transformation of the Labour Party in opposition; climbing from -10% in the polls when Sam took on the role to +30% when he left.

He has worked across Government: in Whitehall, in devolved administrations and with intergovernmental bodies, and covered briefs including the Treasury, transport, energy, business and trade during the last Labour Governments under Tony Blair & Gordon Brown.

Sam spent a decade as a senior executive at the FTSE100 Aviva plc, running a range of teams and advising the CEOs and Board. One of the projects he was most proud of is authoring Aviva's Net Zero 2040 plan, which remains one of the most ambitious and comprehensive climate plans for a major financial services company.

Today, Sam is Chair of Foundations: the What Works Centre for Children and Families, advising government on effective interventions in policies affecting children (for example children’s social care, family support etc). He has a long history championing causes including Living Wage Foundation, Climate Change, Gender Equality and Social Mobility.

He also acts as a Specialist Partner at the strategic consultancy Flint Global as well as MD of his own advisory business Next Chapter Strategy, working with senior leaders in business, charities and politics. He is on a number of advisory boards, including the Social Market Foundation think tank.

He is married, living in Yorkshire with two daughters. And is proud to have been one of the most senior job-sharing dads in the UK.

Sam regularly appears on the media to provide insight and commentary.

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