40 | Two Dreams: China and the NBA | Part III
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40 | Two Dreams: China and the NBA | Part III
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When late NBA Commissioner David Stern arrived in Beijing, he came with a lucrative business proposal. Stern pushed for American basketball games to be broadcast on Chinese national television, introducing millions of Chinese people to inspiring NBA narratives of individual glory. As the country’s spirits rose, so did the league’s revenues. In the final installment Two Dreams, reporter Kerry Seed explores the budding partnership between China and the NBA at the turn of the millennium, before the infamous Daryl Morey tweet.
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