Big Takeaways:

• If you don’t give yourself any choice, you’ll be more resourceful in figuring things out.

Other Takeaways for entrepreneurs:

• 2:18 - Conor’s ‘fight or flight’ approach to starting his business.
• 6:43 – Now that people have become comfortable with doing a guided workout over Zoom, attendance has picked up.
• 8:37 – The importance of physical fitness for mental well being.
• 9:22 – How to hustle when you have no connections or experience.
• 11:13 – If you’re going to sell yourself, you have to sound different than everyone else.
• 13:38 – Mistakes that gym owners make, not keeping overhead low to start.
• 15:20 – Lean Startup principles in action
• 15:40 – Persistence and creativity again.
• 18:10 – Finding the balance between delegating tasks and still being involved, particularly in a business where your clients choose you.
• 22:40 – Building a culture is about selecting the right people and creating repeatable systems.
• 32:23 – How to tell if a personal trainer knows what they’re talking about.
• 35:15 – What are the main exercises people should focus on if they’re short on time.
• 38:00 – You’re the only one responsible for your health.
• 40:22 – Conor’s story
• 44:50 – How Conor has had to be creative throughout the pandemic.
• 46:18 – How Conor thinks about growth and cash management for his business.

More on my guest:

• These photos will give you a sense of the gym
• SweatFitCo – Website (Crossfit Hintonburg)
• SweatFitCo - Instagram
• Conor Oakley - TikTok

Other businesses mentioned:

• Drip House – Coffee Shop

Related Reading:

• Influence by Robert Cialdini is one of the best business/psychology books ever written. Conor uses some of the principles from the book early in his journey.
• Grit – Angela Duckworth probably the most important attribute for an entrepreneur is Grit.