If your podcast downloads have dropped, someone has probably told you the fix is to put your podcast on YouTube. Turn the camera on, record your episode, stick it up, and you're done. I tried that. Both ways. And both times, something I'd worked really hard to build took a giant hit. 🚀

In this episode I share what actually happened to podcast downloads in late 2023, why niche educational shows have been hit far harder than comedy or lifestyle podcasts, and why the advice to just post your podcast on YouTube is quietly making things worse. I'll also share the three-part recording setup I'm testing now that gives YouTube what it needs without losing the warmth that keeps podcast listeners coming back.

This isn't a pick-one episode. It's an honest look at what each platform is genuinely good at — and how one piece of content can do two completely different jobs well.

🔥 In This Episode:

• Discover what Apple changed in 2023 and why it caused a real drop in downloads and sales for niche educational shows

• Find out why posting your podcast on YouTube as long-form content actively teaches the algorithm not to show it

• Learn what YouTube and podcasting are each genuinely great at — and why you probably need both

• Understand why the Hormozi clip strategy doesn't translate directly to solo educational shows

• Steal the three-part recording setup that keeps both platforms happy without doubling your workload

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

💚 💚 💚

Salome

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