You're making reels for strangers while the people who actually asked to hear from you haven't had an email in three months. Let's fix that. 🚀

Email isn't sexy. But social media gets attention and email makes money — and the email list is the one relationship online that is actually yours. In this episode I share the five-step strategy that works whether you have 55 people on your list or 55,000, including the hallway model that shows you exactly what to write between your lead magnet and your paid offer, the SEND formula that gives every email one clear job, and the four-email breakup sequence I use to automatically clean my list without ever having to do the arm-chopping mass delete I once did with 4,000 people.

I'll also tell you why open rates aren't telling you the whole truth anymore, why handing your emails to a copywriter made Salome's list feel like it died, and what the subject line "because of broccoli" has to do with any of this.

🔥 In This Episode:

• Discover the hallway model that turns every email into a step toward your paid offer

• Find out the five jobs your welcome sequence needs to do before someone is ready to buy

• Steal the SEND formula — the dead-simple structure that gives every email one clear purpose

• Learn why open rates are unreliable and which number to track instead

• Get the four breakup email subject lines that re-engage cold subscribers automatically

✨ Not sure what to write in your weekly emails? Grab the Message Miner, my free tool for pulling out your ideas, opinions, thoughts and values, so you always know what to say. Feed the results into AI and it can help you write your emails, reels, captions and more, in your voice. Download it free at thelaunchlounge.com/message

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.