In this episode, I’m sharing some thoughts that have been sitting with me for a while and honestly, they woke me up in the middle of the night. We’re talking about giving yourself permission to just be, especially at the beginning of a new year when everyone seems to be setting bigger goals and chasing more.

I want to explore a question I think so many MamaCEOs wrestle with but don’t always say out loud: when is enough enough? When do we stop striving for the next milestone and start asking what we’re actually building our businesses for?

I share why I stopped setting traditional goals years ago, how capacity and real life have forced me to adjust expectations (again), and why stewardship has become a much better framework for me than constant growth. We also talk through practical income benchmarks, what financial freedom can actually look like for moms, and why your end goal should be tied to the life you want to live — not someone else’s highlight reel.

If you’ve ever felt behind, overwhelmed by goal-setting culture, or unsure if you even want the “next level” everyone is chasing, this episode is for you. Consider this a gentle, honest conversation about building a business that supports your life, not one that constantly asks you to sacrifice it.

Let’s talk about contentment, clarity, and choosing goals that actually fit.

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Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/

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Grab the FREEE Goods:

1. The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc

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Get the show notes here:

Links and Resources

1. The Dear MamaCEO Sustack
2. Kay Hillman Photography -