In this episode of The Business of Healthcare Podcast – How It Got Commissioned, we speak with Dr Mohammad Al-Ubaydli, CEO and Founder of Patients Know Best, about the commissioning and rollout of personal health records in Northwest London.

Mohammad shares insights on the unique challenges of the tender process, the importance of patient consent, and navigating negotiations with key stakeholders.

We also explore the role of G-Cloud as a procurement framework and the lessons learned from rapid growth and deployment in the healthcare sector, highlighting how innovation and collaboration drive meaningful change in healthcar

In this episode, we explore:

• How a chance conversation led to a region-wide commissioning opportunity

• What the G-Cloud framework is, and why it can be a commissioning "superpower"

• The importance of price transparency

• The challenges of rapid growth, scale, and cash flow after winning a contract

• Common mistakes founders make, and what Mohammad would do differently

• Why understanding context and organisational culture matters as much as the contract itself

• Mohammad's top advice for leaders trying to get services commissioned outside traditional routes

This conversation offers honest reflections, practical insights, and valuable lessons for anyone working in healthcare innovation, commissioning, primary care leadership, or system transformation.

Visit the Patients Know Best Website here or connect with Mohammad Al-Ubaydli directly here.