Your ads are gladiators.

Every time you hit "publish," you're throwing them into an arena where they'll either conquer… or get slaughtered by the competition.

The problem? You're sending your gladiators into battle with rusty swords and zero training.

In Part 2 of this 5-part mini-course, I'm breaking down the Traffic Certainty Principles that separate winning ads from expensive flops. These are the same principles we used to help a client go from barely breaking even to a 12X return on ad spend. (That's $12 back for every $1 spent, if you're wondering.)

I also use a lot of Gladiator references because I love that movie. You've been warned.

In this episode, you'll discover:

• The 3 traffic mistakes killing your ad performance (and why cheap leads might actually be costing you more)
• Why launching 20+ ad variations at once is smarter than "testing" one ad at a time
• The "Champion Principle" that tells you exactly when to feed your winning ad... and when to retire it
• How to create a "quantum leap" in results by beating your own best-performing ads
• Landing page elements that can drop your ad costs by 10% or more (most people completely ignore this)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com