34. The company who changed Santa Claus Color to Red
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34. The company who changed Santa Claus Color to Red
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When you hear the name Coca-Cola ($KO), you think of one of the most iconic and valuable brands in history. It's a global behemoth, selling its famous red-labeled soda in nearly every country on Earth. Most people assume the company is a massive beverage manufacturer, bottling and distributing its products worldwide.
But the real story behind Coca-Cola's incredible profitability is that it's not primarily a bottler; it's a concentrate company. Coca-Cola creates the secret syrups and sells them to a vast network of independent bottling partners who handle the capital-intensive work of manufacturing and distribution. This creates a fantastically high-margin, asset-light business model. However, this dividend king faces a major headwind: the global consumer shift away from sugary drinks. Can the world's greatest marketing machine adapt to a healthier future?
We're popping the top to see if Coca-Cola's diversification and brand power can keep its growth from going flat in a changing world.
Created with love by Emil Lazzaroni
2 new episodes per week, until I can find good companies to hold forever.
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