Every January, leaders build goals that look logical, defensible, and impressive on paper—yet feel hollow in practice.

In this episode, Tami unpacks why that disconnect happens and what it costs leaders over time. Drawing from her work with senior executives, she explains how goals formed without clarity around identity and direction turn leadership into performance, leaving leaders stuck executing plans they no longer believe in.

This is not a conversation about better strategies. It’s a conversation about alignment.

• Why well-built strategic plans can still feel empty
• The difference between leadership and performance What happens when goals are disconnected from identity The three common (and costly) ways leaders try to fix forced goals
• Why clarity, not discipline or strategy, determines momentum

Leaders don’t lose motivation because they’re lazy or disengaged.

They lose momentum when they’re executing goals that were never aligned with who they are in the first place.

When strategy is disconnected from identity:

• Goals feel forced
• Conviction disappears
• Leadership turns into performance

And the question that keeps showing up late at night becomes: “Is this really what I want to be doing?”

This week, don’t revise your goals yet.

Just notice:

• Which goals feel like obligations instead of direction
• Where you’re pushing yourself to care instead of feeling conviction
• Where execution feels heavy because clarity is missing

You’re not fixing anything yet. You’re noticing what your current goals are revealing.

That awareness matters more than another planning session.

Tami continues to explore what aligned leadership looks like when clarity, conviction, and identity come before strategy.

More to come.

You don’t need another strategy session. You need clarity about who you are and why you’re leading where you are.

If your goals feel disconnected and you want support clarifying what’s actually driving that tension, you can book a Leadership Strategy Call at: 👉 tamimariecoaching.com/call

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Thank you for being here, Friend. You are capable, you are seen, and you are ready to step into your calling. Choose joy until joy chooses you! 💛

• Find me: @tamimariecoaching on Instagram and Facebook
• LinkedIn @tamiimlay
• Email me: tami@tamimariecoaching.com
• My website is www.tamimariecoaching.com
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• Guitalele's Happy Place by Stefan Kartenberg (c) copyright 2017 Licensed under a Creative Commons Attribution (3.0) license. https://dig.ccmixter.org/files/JeffSpeed68/56194 Ft: Kara Square (mindmapthat)Copyright Daily Choosing Joy LLC 2026