314: Connection Is the New Currency
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314: Connection Is the New Currency
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Getting noticed online is not the same as creating connection. In this episode of the Midlife Business Academy, Lori Lyons explains why visibility without connection often leads to silence, even when you are showing up consistently. Connection is the bridge between attention and trust, and without it, your marketing has nowhere to go.
Lori walks through the Connect stage of the client journey and breaks down why people buy from brands that feel right, not just brands they recognize. She explains how connection is built through emotion and consistency, why micro moments matter more than big viral wins, and how trust forms over time when your audience feels seen, safe, inspired, and supported.
This episode also explores what connection looks like at different stages of business growth, how story creates belonging, and what breaks connection such as inconsistency, perfection, and generic messaging. If you are a midlife entrepreneur who feels visible but not chosen, this conversation will help you rethink your marketing and build real relationships that lead to clients.
What You'll Learn-
Why visibility alone does not create trust or clients
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How connection is built through emotion, consistency, and micro moments
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The difference between discovery and connection in the client journey
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What breaks connection and how to strengthen it at every stage of your business
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Resources:
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