3 Reasons B2B Companies Should Use Content Marketing in 2024 (with stats)
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A proposito di questo titolo
The B2B market landscape is undergoing a significant transformation.
As Millennials emerge as key investors wielding substantial purchasing power, their trust in a brand is increasingly determined by its online content.
This episode delves into compelling statistics that underscore the necessity for B2B companies to prioritize content marketing within their budgets.
Additionally, I provide valuable metrics and a practical guide to help you calculate the Return on Investment (ROI) for your content marketing strategies. For further insights, you can download my free 'Content Calculator' at Venture Podcasting.
Moreover, we explore:
- 84% of C-level and VP-level buyers are influenced by social media when making purchasing decisions
- 55% of B2B buyers use social media for researching opportunities, appreciating social proof in their decision-making process
- With just six hours a week spent on social media, 66% of marketers found it brought new leads
Send in a voice message: https://podcasters.spotify.com/pod/show/sam-hajighasem/message
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