281. Betting on Yourself: Building a Multi-Seven-Figure Brand with Addison LaBonte
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281. Betting on Yourself: Building a Multi-Seven-Figure Brand with Addison LaBonte
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In this episode of the Happy Whole You Podcast, host Dr. Anna Marie Frank sits down with Addison Labonte, founder of Sweet Addison's, a healthier dessert brand that's gluten-free, dairy-free, refined sugar-free, and preservative-free. Addison shares her journey from Division I athlete and finance professional to multi-seven-figure entrepreneur, sparked by a devastating diagnosis, a stubborn streak, and the world's biggest sweet tooth. Her viral Christmas cookie series and a surprise layoff turned a side hustle into a full-blown business, with a potential national retail launch on the horizon for 2027.
Hear more about:
- Addison's compartment syndrome diagnosis and refusing surgery
- Going gluten-free and running her first marathon weeks later
- Starting an Instagram recipe account (Organically Addison)
- Replacing her finance salary through brand deals and content creation
- The viral Christmas cookie series that changed everything
- Getting let go from corporate, and loving it
- Building Sweet Addison's into a seven-figure brand
- The mental toll and imposter syndrome of year one
- Why running a business is harder than an ultramarathon
- Navigating mentorship and the founder community
- A potential national retailer launch in 2027
- Advice for aspiring entrepreneurs: start as a side hustle
- Addison's favorite product and the ultimate cookie-and-ice-cream combo
About Addison LaBonte:
Runner, recipe developer, ingredient-label reader, and the reason a gluten-free cookie finally tastes like the real thing. Sweet Addison's exists because she refused to choose between feeling good and eating cookies.
Connect with Addison:
Website: sweetaddisons.com
Instagram: https://www.instagram.com/sweet.addisons
Facebook: https://www.facebook.com/people/Sweet-Addisons/61552849422462/
Tiktok:https://www.tiktok.com/@eatsweetaddisons
Connect with Anna:
Email: annamarie@happywholeyou.com / info@HappyWholeYou.com
Website: www.happywholeyou.com / https://linktr.ee/happywholeyou
Personal Website: www.DrAnnaMarie.com
Instagram: @happywholeyou
Personal Instagram: @Dr.Anna.Marie
Facebook: Happy Whole You
LinkedIn: Anna Marie Frank
Venmo: @happywholeyou