274: How To Be Intentional with Your Marketing
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274: How To Be Intentional with Your Marketing
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Are your marketing efforts actually driving your pet resort forward—or are you just posting, emailing, advertising, and hoping something sticks? In this episode we dig into why marketing activity and marketing strategy are two very different things, and how being more intentional can turn scattered promotions into a system designed around what your business actually needs.
We’ll look at why daycare, boarding, training, and grooming shouldn’t all be marketed the same way, how digital and traditional marketing can work together, and why the right campaign starts with a business goal—not a marketing channel. You’ll also learn how to think differently about cross-marketing your services, measuring what really matters, and building campaigns that attract the right customers for the right service at the right time. If your marketing has started to feel like an endless list of random tasks, this episode will help you rethink the whole approach.