258: Stuff of Lore with Aaron Mahnke copertina

258: Stuff of Lore with Aaron Mahnke

258: Stuff of Lore with Aaron Mahnke

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 This week’s guest is Aaron Mahnke, the creator of the Lore podcast and the small empire that’s grown up around it. He joins Brett to talk about Lore, podcasting, and how life can change when you least expect it. Sponsor Nebia: The Nebia by Moen Spa Shower uses 45% less water while providing a serious upgrade to your shower time. The first 100 people to use code overtired at Nebia.com will get 15% off all Nebia products. Just head to Nebia.com/systematic. Show Links aaronmahnke.comgrimandmild.comtwitter.com/amahnkeinstagram.com/amahnke Top 3 Picks Chris Reeves Sebenza pocket knifeImmortals Fenyx Rising The Battle of Polytopia Oura Ring AutoSleep Join the Community See you on Discord! Thanks! You’re downloading today’s show from CacheFly’s network BackBeat Media Podcast Network Check out more episodes at systematicpod.com and subscribe on Apple Podcasts, Spotify, or your favorite podcasting app. Find Brett as @ttscoff on all social media platforms, and follow Systematic at @systmcast on Twitter. Transcript Systematic 258 Brett: [00:00:00] [00:00:00]My guest this week is Aaron Mahnke he’s the creator of the Lore podcasts and a small empire. That’s grown up around it. How’s it going, Aaron? [00:00:15] Aaron: [00:00:15] Hey, Brett, I am doing well. I’m doing well. How are you? [00:00:17]Brett: [00:00:17] I’m good. I haven’t talked to you since 2016 and at that point a lot had happened since the last time I talked to you before that, and I feel like things have only exponentially grown for you since then. [00:00:32] Aaron: [00:00:32] Things are indeed busy. Yes. And I like it that way. It’s been really fun. [00:00:38] Brett: [00:00:38] Yeah. So I think we talked about this back in 2016, but when I first became aware of you kind of cross paths with you, you were of tossing ideas against the wall with frictionless workflow stuff and kind of putting out things like index cards and whatnot. And then all of this sudden. [00:01:00] You put out a podcast that I don’t think you had like strong, a strong inclination that it was going to change your life. And it, it did. [00:01:12] Aaron: [00:01:12] It did it really did. Yeah. I tell people when they ask me, you know, how did you start lore? I say, have you ever seen one of those detective movies where the. You know, the clever detectives in the library of this English Manor and he sort of leans on a bookshelf and a door swings open because he leaned on the right thing. [00:01:28]That’s how I fell into this. It was all complete happenstance and I have just been making it up as I go ever since. [00:01:37] Brett: [00:01:37] Laura gained more and more popularity. Eventually got. Optioned as an Amazon show. What other Lore specifically, we’ll talk about some of your other shows soon, but like what other major avenues has Laura taken since then? [00:01:51] Aaron: [00:01:51] Shortly after the TV offers rolled in, I had a number of literary agents reach out they’re these mythical [00:02:00] people that a lot of authors don’t think actually exist because. It’s so hard to attain. And I had a lot of them knocking on my door, which was super great. So I teamed up with one of them sold a three book lore series to penguin random house. [00:02:12] The first of the books came out the same. I think the same. It was the same month. I, it might’ve been the same week as the first season of the TV show. So it was sort of a big October, 2017, I think 17 and 18. I think that was the 2017 was the, was like the big month where everything landed. Yeah. And and then, I don’t really think of it as a spinoff, but I’ve taken Lore on the road, you know, we’ve done. [00:02:35]Chad who composes music for the show. He’s a amazing classical pianist. He’s got an album out now. That’s just tearing up the charts in his category. He recorded at Abbey road. He’s signed on with Decca records legendary. Record that. Yeah he’s the bomb and we’ll go on tour and do 15 or 20 cities across the country over the course of a few months, just, you know, go out and do a few come back home recuperate and do lore live in front of an audience of a [00:03:00] thousand or two people. [00:03:01]It’s always a really fun time. [00:03:03] Brett: [00:03:03] That’s amazing. So you started production company, I think is what you would call it grim and mild. [00:03:09] Aaron: [00:03:09] Yeah. Yeah. About three years ago, was it three years ago? Two and a half. I, heart radio approached me and they said, Hey, we love what you do with lore. And we want you to make more shows. And so what we want to do is we want to Pay you for your services, but also provide you with production, muscle, and staff and people who can take your ideas and make them into shows. [00:03:29] And the first thing we launched was a show called cabinet of curiosities which is my love letter to Paul Harvey and the rest of the story and a little bit of uh Ripley’s believe it or not. And it comes out ...
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