257: A Freewheeling Conversation with Tris Hussey copertina

257: A Freewheeling Conversation with Tris Hussey

257: A Freewheeling Conversation with Tris Hussey

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 This week’s guest is Tris Hussey, a freelance content marketer. He joins Brett for a wide-ranging discussion about writing, mind mapping, software tools, and Cadbury Cream Eggs. Sponsor Nebia: The Nebia by Moen Spa Shower uses 45% less water while providing a serious upgrade to your shower time. The first 100 people to use code overtired at Nebia.com will get 15% off all Nebia products. Just head to Nebia.com/systematic. Show Links trishussey.comMy Ink Stained Fingerslinkedin.com/in/trishusseytwitter.com/TrissHusseyMarked 2nvUltraMindManagerChuck FreyScapplePopclipWebMD Popclip extensionCurioMultiMarkdown ComposeriThoughtsXBear Top 3 Picks Snowpiercer on Netflix Invincible on AmazonJust Add MagicM.A.S.H. SpringCadbury Cream Eggs Join the Community See you on Discord! Thanks! You’re downloading today’s show from CacheFly’s network BackBeat Media Podcast Network Check out more episodes at systematicpod.com and subscribe on Apple Podcasts, Spotify, or your favorite podcasting app. Find Brett as @ttscoff on all social media platforms, and follow Systematic at @systmcast on Twitter. Transcript Systematic 257 Brett: [00:00:00] [00:00:00] [00:00:06] this week’s guest is Tris Hussey, a freelance content marketer. How’s it going, Tris? [00:00:12] Tris: [00:00:12] Brett, It’s great. And we were just talking last week about stuff. So it’s, it’s an honor to be on this podcast. [00:00:18] Brett: [00:00:18] that the, [00:00:18] Tris: [00:00:18] So flattered. [00:00:19] Brett: [00:00:19] the easiest way to get on systematic is to have me on your podcast first. [00:00:24] Tris: [00:00:24] All right. So then if I want to be on again, do I have to have you on again? Which would be fine, but [00:00:30] Brett: [00:00:30] I don’t think it works twice. [00:00:31] Tris: [00:00:31] no. Okay.Ok. [00:00:33] Brett: [00:00:33] you have to wait for the rotation, come back around. Like after I took a year off of systematic and then. Since starting it back up. Most of my guests have been people that were on like five, six years ago and like catching up with them. But, uh, it turns out you’re okay. [00:00:52] So I, I feel like we’ve known each other in a digital sense for a long time. And I had it in my head in my head that you had actually [00:01:00] been on systematic before, but you haven’t. [00:01:02] Tris: [00:01:02] But I haven’t. No, but we have known each other in the digital sense for a very, I think probably almost 10 years. [00:01:08] Brett: [00:01:08] How did we, how did we first connect? [00:01:10] Tris: [00:01:10] Oh, it was, I think it was, well, I was still a professional blogger and tech journalist and doing a lot of writing and I think I, I might’ve stumbled on nvALT. And, uh, then quickly saw Marked, the first version came out and scoop that up in a heartbeat. And then when Marked 2 came out, I grabbed that and then I’ve just kind of followed the stuff you do. [00:01:39] Not that I understand all of it because when you and Christina Warren were talking in your last overtired episodes, like, wow, I have no idea what they’re talking about, but it sounds so cool. I wish I could do those things. [00:01:52] Brett: [00:01:52] Yeah. That episode, like w our audience is by and large super nerdy. But then [00:02:00] again, when I say things like that, I realize I work off of assumptions. And we don’t get a lot of like data on who actually listens to the show other than like random tweets. So, you know what? I don’t even know what my, my primary demographic for this show is. [00:02:18]Tris: [00:02:18] I would say humans who are interested in learning new. Things, if the, if, if the episodes that I’ve seen [00:02:25] are any indication. Yeah. [00:02:28] Brett: [00:02:28] Curious humans. That’s that’s my, that’s my target demo. [00:02:32] Tris: [00:02:32] Curious humans, they’re, they’re all usually the most fun humans. So [00:02:36] Brett: [00:02:36] So what, uh, how do you define content marketing? [00:02:40]Tris: [00:02:40] Uh, I, I think it is the, the teenage version. Of professional blogging, which means you’re, you’re creating content for a business to help them meet some kind of, [00:03:00] some kind of business goal. Whether it’s more leads or more app downloads or just thought leadership in general. Um, any, any of those things. And I really do it. [00:03:12] It did come right out of professional blogging. When I’m asked about that as well, I’ve been content marketing for 16 years and people look at me or, you know, the raised eyebrow goes up. It’s like, well, I know it wasn’t called that back then, but that’s what it was when we were business blogging. It really was, it was content marketing. [00:03:27] We just didn’t realize it yet. [00:03:29] Brett: [00:03:29] So w w what is teenage version mean? [00:03:32] Tris: [00:03:32] It means we still have a lot to learn. And I think we have a lot of angst. Um, yeah, I think content marketing is, it’s ...
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