#25: Jad Al Masri: Building the Data Infrastructure for Global Music AI
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Can music AI truly serve a global audience if it doesn’t understand the world’s musical traditions?
In this episode of Sound of Startups, we speak with Jad Al Masri, violinist, composer, lawyer, and founder of Motif, about building technology that helps music and technology platforms better understand non-Western music.
Drawing from his Middle Eastern musical heritage and legal background, Jad shares how Motif grew from a creator-focused idea into a company building licensed, expert-annotated cultural music datasets and metadata infrastructure. Starting with the Arabic Maqam tradition, Motif is working to translate cultural knowledge into machine-readable context for AI, recommendation, search, and other music technologies.
Jad also reflects on his work around intellectual property and AI, the limitations of existing music metadata, and why the next generation of music technology needs to understand cultures beyond Western musical frameworks.
Listen for a thoughtful conversation on music, law, cultural data, ethical AI, and what it takes to build technology for a truly global music industry.
Hosted by Taj & Produced by Amplitude Ventures AS.