224 - Marketing in Tech: Building the Story Behind the Product
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224 - Marketing in Tech: Building the Story Behind the Product
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Marketing a technology product comes with a unique challenge: you're often selling something complex to people who may not fully understand how it works. From early-stage startups figuring out product-market fit to enterprise teams communicating sophisticated solutions, we explore how marketing teams turn technology into stories, value propositions, and experiences that customers can actually connect with.
THIS EPISODE IS SPONSORED BY:
Agora: https://www.agora.io/
KAKACOMPUTER PODCAST
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This episode is edited by:
Mirshen Mabesa