219. Personalized Marketing: How Movable Ink Delivers with AI and Automation
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219. Personalized Marketing: How Movable Ink Delivers with AI and Automation
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In this episode of InTechnology, Camille gets into AI and automation in digital marketing with co-host John Gildea, Investment Director at Intel Capital, and guest Vivek Sharma, Co-Founder and CEO at Movable Ink. They talk about how AI has changed digital marketing over the decades, the mechanics of AI marketing, the industries and customers Movable Ink is working with, the possibilities beyond email marketing with AI and automation, Movable's platforms Studio and Da Vinci, how their AI models build intelligence, the influence of AI on real-time offers and supply chain responses, customer concerns about AI in digital marketing, and more.
Learn more about Intel Capital: https://www.intelcapital.com/
The views and opinions expressed are those of the guests and author and do not necessarily reflect the official policy or position of Intel Corporation.