#21: Mission Over Marketing: Building a Business That Makes an Impact feat. Elizabeth Ruf
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What if your marketing didn’t just get attention—but made an impact? In this episode, consultant and strategist Elizabeth Ruf shares how leading with purpose can transform both your business and your life. She and Lauren Beane dive into running every decision through your mission filter, finding alignment instead of burnout, and building a business that’s truly driven by meaning, not just metrics.
You’ll learn:
- How to run every message, program, or decision through your mission filter
- The difference between work-life balance and true work-life integration
- Why purpose—not perfection—is the key to momentum and growth
How to build consistency and connection in your marketing without burnout
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Connect with Liz:
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