#21: MUSIC FRONTIERS: From Data Scraping to Music Intelligence: Jelmer Rotteveel
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We’re excited to bring you a new episode with MUSIC FRONTIERS 2026🎵 partnership on Sound of Startups, featuring Jelmer Rotteveel, Founder of FindSocial.
In this episode, Jelmer shares how he turned a simple data-scraping script into FindSocial, an AI-powered music intelligence platform built to help music professionals discover emerging artists and find the right industry contacts.
He also reflects on an important shift in the company’s journey: moving from collecting vast amounts of data to building a more focused and relevant music database.
Jelmer shares valuable lessons from building a music startup, including why timing matters when raising funds and why founders should look beyond the music industry when seeking investors.
If you’re building a music startup, working in music tech, or interested in artist discovery, this episode offers practical lessons on product focus, fundraising, and knowing when to scale. Tune in and learn from Jelmer’s journey.
Hosted by Taj & Produced by Amplitude Ventures AS.
If you want to learn more about FindSocial:
LinkedIn: https://www.linkedin.com/company/findsocial/
Website: https://www.findsocial.io/