209: From Beer Distribution to Hearth and Soul: Susie Transou on Reinventing Yourself at 50

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209: From Beer Distribution to Hearth and Soul: Susie Transou on Reinventing Yourself at 50

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In this inspiring episode, I sit down with my friend Susie Transou, founder of Hearth and Soul, a unique retail concept that feels more like a home than a store. Susie shares her fascinating journey from growing up in the beer industry and running a large beverage distributorship with her husband to launching a completely new venture at age 50.

We discuss the pivotal moment at a birthday party where a life coach's vision sparked the idea for Hearth and Soul, and how Susie turned that spark into a reality within 48 hours. Susie opens up about the transition from corporate life to entrepreneurship, highlighting the importance of community, hospitality, and the courage to ask for help, both professionally and personally.

Our conversation delves into the challenges of self-care for high achievers. Susie shares the concept of "the goose and the golden egg," emphasizing that to continue producing, one must take care of oneself. We also touch on the power of vulnerability, sharing our struggles, and the profound impact of her mother's openness about addiction on Susie's own comfort with sharing her story.

You'll also hear about:

(03:40) The birthday party retreat and life coaching session that planted the seed for Hearth and Soul .
(05:27) How Hearth and Soul was born in 48 hours with a vision of a "kitchen" gathering place for community .
(10:00) Susie's realization that asking for help is a strength, not a weakness, and crucial for success in work and motherhood .
(17:00) The three core pillars of Hearth and Soul: Home, Friend, and Family, and how they shape the customer experience .
(29:51) The "goose and the golden egg" analogy for self-care: why taking care of yourself is essential for sustaining achievement .
(36:59) A therapist's assignment for Susie to sit still with her daughter for 15 minutes a day, and the challenge of simply "being" .
(43:08) Susie's definition of "Rewrite the Mother Code": being open to new and different ways to mother beyond traditional roles .

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