On this episode of The Marketing Bytes, we're joined by Ayesha Shaheen, a marketing powerhouse whose career journey is as diverse as the regions she's worked in. She shares fresh perspective on how to create compelling brand communication that resonates with different cultures and audiences.

We also dive into the balance between performance-driven marketing and creating genuine customer experiences, while uncovering her passion for CSR initiatives. Whether you’re exploring branding in Dubai or looking to scale across regions, this episode is packed insights you won’t want to miss.

Watch it now — Plug in. Power up. Press play.

00:00 - Intro

00:00:26 - Introduction of Guest: Ayesha Shaheen

00:01:04 - Ayesha's Unconventional Career Journey

00:02:16 - First Marketing Stints: Family Business & Pharma

00:05:03 - A Day in the Life of a Marketing Powerhouse

00:06:09 - Managing Marketing Strategy Across Diverse Markets

00:08:18 - Creating Regional Content: Adapting for UAE, India, & Saudi Arabia

00:09:07 - The Shift to Performance Marketing & Data-Driven Strategies

00:11:17 - Building a Performance Marketing Stack from Scratch

00:13:06 - Affiliate & Influencer Marketing

00:13:55 - Measuring Campaign Success: Social Listening & Sentiment Analysis

00:17:01 - Marketing Technology

00:20:27 - Internal Communications & Company Culture

00:21:41 - Customer Experience: Everyone's Responsibility

00:22:15 - CSR & ESG: More Than Just a Checkbox

00:25:23 - The Evolution of the 4 Ps to 7 Ps of Marketing

00:27:05 - Advice for Marketers Feeling Stuck

00:28:12 - Rapid Fire Round

00:30:19 - Conclusion & Advice for Young Marketers

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