2: Small Business Profitability and Why Revenue Is a Vanity Metric
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2: Small Business Profitability and Why Revenue Is a Vanity Metric
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You're tracking revenue, working harder than ever, and watching the profit not show up. This episode is for the founder who's starting to wonder if chasing that top-line number is what's keeping them stuck.
I’m a CPA with nearly 30 years of experience, and my take on revenue is direct: it's a vanity metric. Small business profitability determines whether your business is working, and most founders aren't measuring it with enough precision to make good decisions about what to sell, what to cut, or what to say no to.
00:00 - Revenue as a Vanity Metric and Why the Market Gets It Wrong
06:35 - What Jennifer Changed in Her Own CPA Firm
08:48 - How to Identify Your Most Profitable Offer
13:53 - Gross Margin, Job Costing, and Getting Your Books to Tell You Something
17:00 - Why Saying No to Clients Is a Cash Flow Strategy
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