2: Embrace a tech mindset - with Spencer Earp
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2: Embrace a tech mindset - with Spencer Earp
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Pendo helps clients to develop software products and serves Fortune 500 enterprises, B2B tech startups, educational institutions and healthcare systems.
Earp joined the company a year ago from Salesforce and has a 25-year career behind him, building and propelling organisations’ European go-to-market strategies.
The episode:
• Defines a ‘tech mindset’ (00:59)
• Explains why every business is now effectively a tech business (02:10)
• Discusses Pendo’s research into the adoption of tech by traditional enterprises - link below (12:33)
• Reveals the features, priorities, tools and strategies traditionally associated with tech companies which they should be looking to adopt (16:47)
• Describes what a good product looks like (21:48)
• Offers practical tips for businesses looking to embrace a tech mindset – ‘Tech Takeaways’ (24:12)
'Traditional to Tech' report:
https://www.pendo.io/resources/from-traditional-to-trailblazer-how-non-tech-companies-are-forging-ahead-with-digital-transformation/
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