It's 2026, and it’s becoming clear that those who don’t understand the real power of customer research are falling behind — spending money on Facebook ads but failing to acquire customers.

In today’s episode, we dive deep into customer research with Jeion, Co-founder of Govaly, who has applied this strategy to build a 300-crore-taka e-commerce business.

Jeion is a young entrepreneur who built Govaly as a fashion marketplace in Bangladesh. His key strength lies in conducting exceptionally deep research on customer psychology and consumer behavior.

In this episode, we discuss:
• How to hack customer psychology
• How to acquire customers using ChatGPT
• Tracking customer behavior with Microsoft Clarity and Google Analytics
• Writing product descriptions that build trust
• Investing marketing budgets into existing customers instead of only Facebook ads
• SEO strategies that are essential for business survival

If you run an e-commerce business, want to acquire new customers, increase customer retention, or optimize your sales funnel — this episode is a must-watch.

Guest: Jeion AhmedCo-founder & Managing Director, Govaly

As we move into 2025, it’s becoming clear that many people who don’t understand the real concepts of marketing end up spending heavily on advertising but fall behind because they see no results. In today’s episode, we discuss real marketing with Asif Iqbal (Marketing Leader | Unilever, Meghna Group, Shwapno).

In this episode, we talk about:
•⁠ How LUX successfully rebranded itself
•⁠ Consumer understanding and insight generation
•⁠ How CloseUp became a mega brand
•⁠ “Thinking about the customer while standing, sitting, sleeping, and even dreaming”
•⁠ And much more about marketing!

This episode is a must-watch for business owners, anyone who wants to learn marketing professionally, or those looking to build their own brand.

At just 19 years old, Govaly’s founder Himel Faraz has built Bangladesh’s very own Myntra.
At an age when most of us were busy playing games, he managed to build a business of this scale.

In today’s episode, you’ll learn:
• How he became successful in the crowded e-commerce space
• How he took lessons from India and applied them in Bangladesh
• How he bounced back after a loss of 2 million taka at the age of 18
• The strategy behind everything from packaging to customer service

Our guest, Himel, shares his incredible journey. Starting a business at just 13, going through multiple losses, and now generating 10–20 million taka in monthly sales.

This episode dives into the harsh realities of real-world e-commerce, the lessons learned from mistakes, and the mindset that keeps a founder going.

Guest: Himel Faraz

Co-Founder & CEO, Govaly

Young Entrepreneur