Welcome back, friend. We are stepping into Season Six with a fresh energy that I have been dying to share with you. Over the last nine months, my team and I have been working quietly behind the scenes, from the vibrant streets of Medellín to the design studio, to reimagine how this show looks, sounds, and feels. In this episode, I am pulling back the curtain on the major changes we have made, from our stunning new visual identity to the strategic shifts in our programming. I also share why we are pivoting away from our old format and the ambitious goals we have set for growing this community. If you have ever wondered what it takes to evolve a creative project while staying true to its core, this look ahead offers a glimpse into the joyful, sometimes messy work of leveling up.

00:00 Welcome Back: Kickstarting Season Six from Colombia

01:30 A Visual Renaissance: Collaborating on Our New Identity

03:28 Sonic Shifts: Choosing the New Sound of the Show

04:25 The Strategic Pivot

06:10 The Mission: Growing an Audience to Support Artists

07:45 Season Preview: Creative Crushes and Upcoming Guests

09:15 Solo Episodes: Tackling Paralysis and Finding Your Voice

10:30 Behind the Scenes: Batch Recording and Team Dynamics

Website: https://www.martineseverin.com/

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This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.