173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford)
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173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford)
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Is LinkedIn really just a vanity channel? Brendan Hufford doesn’t think so. In this episode of Move the Needle, Brendan – founder of Growth Sprints and SaaS growth advisor – shares how he uncovered a direct correlation between LinkedIn impressions and revenue.
He breaks down how he ran the experiment, what tools he used, and why more GTM leaders should stop obsessing over perfect attribution and start looking for meaningful correlations across channels.
What you’ll learn in this episode:
- Why LinkedIn impressions can predict pipeline and revenue
- How to think about correlation vs. causation in marketing metrics
- The overlooked “marketing cycle” that outpaces your sales cycle
- Why some traffic really is vanity — and how to know the difference
- The concept of “Content IP” and why it’s powerful than pitching solutions
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