17 - How Understanding Customer Needs Can Transform Your Business Strategy with Aqueous Technologies' Mike Konrad
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17 - How Understanding Customer Needs Can Transform Your Business Strategy with Aqueous Technologies' Mike Konrad
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In this episode of the Value Growth Podcast, your host, Ken Sanginario, interviews Mike Konrad, a self-proclaimed reluctant entrepreneur from Southern California.
Mike shares his journey, which began at 31 after his product idea was dismissed by his employer. He started his own company, facing immediate challenges, including a lawsuit from his former employer. Mike discusses lessons learned about growth, cash flow, and adapting skill sets. He emphasizes sustainable business practices and the shift from traditional advertising to education-based marketing. Mike's insights highlight the importance of resilience and informed decision-making in entrepreneurship.
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