15. Designing Downtown Orlando for People with Guest Jason Lima

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15. Designing Downtown Orlando for People with Guest Jason Lima

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How do you transform a downtown into a place people actually want to spend time in?

In this episode of The City Playbook, Tim Giuliani sits down with James Lima, founder of JLPD, a national urban design and planning firm, to explore how Downtown Orlando is being reimagined through people-first design and strategic placemaking.

As Orlando undergoes a major shift—converting one-way streets into two-way, slowing traffic, and reconnecting key districts—this conversation breaks down the real impact of urban design on economic growth, small businesses, and quality of life.

This episode covers:

Why walkability and “placemaking” are essential to thriving cities
The economic impact of two-way streets vs. one-way traffic systems
How urban design influences small business success and real estate value
What makes cities like Barcelona, Paris, and Boston so desirable
The shift from “central business districts” to “social districts”
How Orlando can attract and retain talent through better urban experiences
The role of connectivity between cultural districts, restaurants, and entertainment

From trails and mixed-use development to street-level experiences and community activation, this episode reveals how intentional design creates cities people choose—not just pass through.

If you’re interested in urban planning, economic development, real estate, or the future of Orlando, this episode is a must-watch.

Subscribe for more conversations with the leaders building the future of Central Florida.

Connect with Jason at:
Linkedin: https://www.linkedin.com/company/jlpd

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
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What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

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